Channelpro | Stories

Our articles section is an extension of Channelpro magazine's regularly featured columnists and guest columnists to stir the mix. Here you can respond, comment, critique or add your ideas about your industry issues and experience.

Know Thy (Potential) Customer w/ Merle Sandler

Think you know your SMB customers? See if your insights match those of one of the researchers who studies them.

How SMBs Use Their IT Resources w/ Wayne Kernochan

SMBs now recognize how critical their IT systems are, which presents new opportunities for providers.

Business Intelligence: It’s Art, Not Science w/ Boris Evelson

Nobody has invented business intelligence out of the box, which leaves lots of room for systems integrators to make their mark in the SMB space.

Evolution to Managed Services w/ Tiffani Bova

To make this new business model work for your company, you’ve got to commit to some difficult changes.
by Cecelia Galvin

Introducing CRM Solutions To Customers w/Guest Analyst Laurie McCabe

The SMB market is ripe for CRM solutions, but you’ll need to offer a mix of products and brand choices to sell them.
Gues Analyst - Laurie McCabe

The Brave New World Of SaaS with Robert Bois

While SaaS has become an attractive option for SMBs, channel partners wanting to get in on the action may find the challenges too daunting to overcome.

Guest Analyst - Robert Bois

Marketing to Small SMBS with Sonal Gandhi

One way to grow your business is to add customers in a new market. JupiterResearch analyst Sonal Gandhi offers advice on how to do just that.
Guest Analyst - Sonal Gandhi

Digital Migration: From Business to Consumer, and Back with Charles Golvin

Once, technologies for the enterprise trickled down to SMBs and then to consumers. Now, with widespread use of the Internet, those lines are blurred, with technologies often flowing in the other direction.
Guest Analyst - Charles Golvin

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